Multilingual video, radio, website, digital and print ad campaign for Washington State’s Charity Care Law
Client: washington State attorney general’s office
Agency: C+C
ROLE: Concept, script, art direction and design
Campaign spreading awareness of Washington State’s new Charity Care Law that requires hospitals provide discounts on bills for nearly half the state’s residents.
In addition to the standard Spanish translation, the :30 video was translated into Mandarin, Vietnamese, Tagalog, and Russian
Web header graphic
English and Spanish TV Bumper Ads
(AD only) full digital banner sets including Spanish, Mandarin, Korean, Somali, Tagalog and Vietnamese
Print ads
(AD only) multicultural community media print ads