In 2022 as we began our journey back into pre-pandemic normalcy with the knowledge new variant spikes could still emerge—the department of health needed a new brand that shifted away from solely vaccine-focused messaging to cast a wider net of COVID-19 spread prevention tactics. I pitched a strategic, long-term and highly modular branding system that could quickly adapt behavior-focus to accommodate messaging across varying levels of pandemic severity for years to come.
CLIENT: WASHINGTON STATE Department of health
AGENCY: C+C
ROLE: brand CONCEPT and visual strategy, co-ART DIRECTION and creative direction, video storyboard and material design
Paid social carousels were periodically updated to swap out desired behavior.
All static and carousel paid social campaigns were transcreated into 30+ languages by the agency’s internal MC and Design teams.
Print ad layouts
Digital banner layouts
While we finalized the full Take Care WA graphic library, my co-art director and I oversaw the creation of several digital and broadcast campaign launches under this brand. In mid-2024 I officially began leading creative direction for Take Care WA with our Under-5 Vaccine effort.
Paid social ads were transcreated into 30+ languages for audience targeting with internal MC and design teams
Parent Map print ad
Print ad
Print ad
Digital banners, in English and translated to several more languages for community media placement