CLIENT: WASHINGTON STATE Department of health
AGENCY: C+C
ROLE: Creative+ART DIRECTION, video storyboard and Digital/Social Material design
Opioid use and addiction among people who are pregnant is a difficult subject, one the Washington Department of Health needed to target to address rising deaths from accidental fentanyl overdose. Harm reduction strategy is a complex solution that C+C was tasked with distilling into an easy to understand, non-judgmental digital campaign.
Working closely with the creative director on concept, script and strategy, I quickly brought key messages to life in a fresh visual style on English and Spanish :30 video storyboards, landing page graphics, digital banners and social posts.
Graphics for the campaign’s landing page.