CLIENT: WASHINGTON STATE Department of Ecology
AGENCY: C+C
ROLE: Art Direction and design
To replace Washington’s long defunct “Litter and it Will Hurt” campaign, C+C developed a research-informed positive messaging framework that became the Dept. of Ecology’s ‘We Keep WA Litter Free’ umbrella brand. My initial role as Art Director involved leading logo process for in-house and freelance designers, presenting to large stakeholder groups, and creating the final brand identity package including landing page and social templates. Following that I was AD for their Secure Your Load and Simple As That campaigns.
“Simple as That” humorous anti-littering + Car trash bag giveaway campaign.
:30 ad spot - broadcast, digital and gas pump TV | Video production partners: Camille Adams and Moment Films
Graphic still from the transcreated for Spanish version.
AD highlight: Bilingual faux morning talk show logos
Gas Station window cling
Gas Station pump topper
Statewide toolkit print poster
Free Litter Bag social graphic (ENG+SPN)
“Secure Your Loads for Safer Roads” quick-turn print and digital campaign
Secure Loads campaign :30 - storyboard and campaign graphics by Rachel Quast
Web landing page header and tip carousel graphics
