Nike Y.A. Pep Talks campaign

This project aimed at reigniting the belief in young girls, specifically ages 10-13, that anything is possible—encouraging them to chase athletic dreams through the concept of pep talks. Four athletes were chosen to get the message out of how personal pep talks helped them chase their own crazy dreams with a call-to-action of joining the conversation in Nike stores across America. This campaign extended into influencer outreach through back-to-school events that led to additional print & digital creative assets like trading cards and snapchat filters. In total, 12 posts from the four athletes drove morethan 1.4 million social media engagements from their combined 6.8 million followers. NIKE stores nationwide distributed more than 100,000 pep talk posters featuring campaign athletes, and girls sent NIKE back more than 12,000 ‘crazy dream’ postcards in one month.